Mastering social media dynamics for luxury brands in 2024
In a world where luxury and digital intertwine, how are the titans of the fashion and luxury industry shaping their narrative on social media ? And what is steering their digital p
The strategic alliance of luxury brands with gaming platforms
In a paradigm-shifting move, Tommy Hilfiger has plunged into the gaming universe, launching today “Fashion Verse,” a mobile styling game set to revolutionise the inters
Public Relations for Fashion Brands and Designers: How to Stand Out in a Competitive Industry
Fashion is a highly competitive industry, and as a fashion brand or independent designer, it is essential to have a strong public relations strategy in place to help you stand out
Is Your Business Ready for Google Analytics 4?
Since it was first launched in 2005, businesses across the world have used Google Analytics to monitor and enhance their website performance. The tools within Universal Analytics a
How to create a killer marketing strategy when you don’t have a budget
Many small companies and start-ups can’t afford to apportion a large amount of investment into their marketing activity, but they still need to be seen to grow their business and
The Importance of Values for Brands
For any company, having strong brand values and communicating them to their audience is essential for growth and longevity. In an increasingly competitive, global marketplace, bran
How Data Can Enhance the B2C Consumer Experience and Drive Performance
Data and Analytics capabilities are more effective than ever. And yet many B2C companies are failing to leverage the power of the tools at their disposal. In the fashion sector, du
Developing A Content Strategy to Drive Sales and Leads
Content is crucial. So how do you know that you’re pursuing the best strategy to drive sales? At Slava Communication we make it our business to develop the strategy that fits you
How to Retain B2B Clients with Content Marketing
Content Marketing is an essential element of any B2B company’s marketing strategy. Great content that is thoughtfully designed, created and disseminated via the relevant channels
Social Media and the Stock Market
They’ve made their presence felt when it comes to affecting the fortunes of companies in the domains of travel, fashion and lifestyle to name but a few. Now influencers and socia