The Oscars red carpet as a high-stakes business arena
In the glitzy world of the Oscars red carpet, where luxury labels take centre stage, the focus has shifted from mere fashion statements to a complex web of dealmaking. How did the
The power of exposure in communication strategies
In the dynamic world of marketing and brand strategy, the strategic concept of “payment in exposure” emerges as a powerful tool for brands seeking increased visibility,
How to blend virtual and reality to transform communication in the fashion industry
In a landscape where fashion meets technology, powerhouse brands are making headlines for their groundbreaking approaches to engagement and innovation. Earlier this year, Tommy Hil
Mastering social media dynamics for luxury brands in 2024
In a world where luxury and digital intertwine, how are the titans of the fashion and luxury industry shaping their narrative on social media ? And what is steering their digital p
The strategic alliance of luxury brands with gaming platforms
In a paradigm-shifting move, Tommy Hilfiger has plunged into the gaming universe, launching today “Fashion Verse,” a mobile styling game set to revolutionise the inters
Elevating market presence through collaborative partnerships: the SKIMS-NBA power play
The athleisure clothing market’s trajectory toward continued expansion is underscored by various factors, including the increasing demand for sustainable and innovative produ
The rise of second-hand clothing – How the fashion resale market is shaking up the industry
The second-hand fashion market has always existed on the fringes, whether in the form of charity shops, or specialised vintage resale boutiques, but now this sector that has always
The race to conquer the luxury beauty market
The luxury beauty market is booming, and some big names have taken note. From new marketing strategies to internal reshuffles, as well as the launch of beauty lines from famous lux
Crisis Management in Fashion – How to survive a scandal
The fashion industry is no stranger to scandals. Ever since the Rana Plaza factory collapse in 2013, the sector has been under scrutiny for its opaque practices and lack of transpa
The Future of Fashion
The fashion industry is continually evolving, and its future looks set to stay on the same trajectory. Over the next few years, technology and sustainability are expected to play a