Elevating market presence through collaborative partnerships: the SKIMS-NBA power play
In the evolving universe of fashion, it’s no longer enough to launch a product — you have to build a movement. And increasingly, the fastest route to cultural capital is not a
The race to conquer the luxury beauty market
The luxury beauty market is booming, and some big names have taken note. From new marketing strategies to internal reshuffles, as well as the launch of beauty lines from famous lux
Crisis management in fashion – how to survive a scandal
The fashion industry is no stranger to scandals. Ever since the Rana Plaza factory collapse in 2013, the sector has been under scrutiny for its opaque practices and lack of transpa
PR for fashion brands and designers: How to cut through the noise with substance and style
In a fashion landscape where trends shift overnight and visibility can feel performative, true differentiation lies in something deeper: strategic presence. For fashion brands and
The Importance of values for brands
For any company, having strong brand values and communicating them to their audience is essential for growth and longevity. In an increasingly competitive, global marketplace, bran
How to retain B2B clients with content marketing
Content Marketing is an essential element of any B2B company’s marketing strategy. Great content that is thoughtfully designed, created and disseminated via the relevant channels
Social media and the stock market
They’ve made their presence felt when it comes to affecting the fortunes of companies in the domains of travel, fashion and lifestyle to name but a few. Now influencers and socia
Using social media to secure B2B investment
Securing investment is one of the greatest challenges in a company’s journey and while social media hasn’t conventionally been viewed as a significant factor in attracting fina
Beyond the algorithm: the real role of influencers in modern PR
In a world where information travels faster than institutions, influence has found new hosts. No longer tethered to legacy media or polished press releases, credibility today is bu
Rewriting the score: why strategic PR now shapes music careers
The digital era has not just disrupted the music industry — it has redrawn its borders entirely. Streaming platforms, short-form video, and the collapse of traditional touring in