Mastering social media dynamics for luxury brands in 2024
In a world where luxury and digital intertwine, how are the titans of the fashion and luxury industry shaping their narrative on social media ? And what is steering their digital p
The strategic alliance of luxury brands with gaming platforms
In a paradigm-shifting move, Tommy Hilfiger has plunged into the gaming universe, launching today “Fashion Verse,” a mobile styling game set to revolutionise the inters
Elevating market presence through collaborative partnerships: the SKIMS-NBA power play
The athleisure clothing market’s trajectory toward continued expansion is underscored by various factors, including the increasing demand for sustainable and innovative produ
The rise of second-hand clothing – How the fashion resale market is shaking up the industry
The second-hand fashion market has always existed on the fringes, whether in the form of charity shops, or specialised vintage resale boutiques, but now this sector that has always
The race to conquer the luxury beauty market
The luxury beauty market is booming, and some big names have taken note. From new marketing strategies to internal reshuffles, as well as the launch of beauty lines from famous lux
Crisis Management in Fashion – How to survive a scandal
The fashion industry is no stranger to scandals. Ever since the Rana Plaza factory collapse in 2013, the sector has been under scrutiny for its opaque practices and lack of transpa
The Future of Fashion
The fashion industry is continually evolving, and its future looks set to stay on the same trajectory. Over the next few years, technology and sustainability are expected to play a
Public Relations for Fashion Brands and Designers: How to Stand Out in a Competitive Industry
Fashion is a highly competitive industry, and as a fashion brand or independent designer, it is essential to have a strong public relations strategy in place to help you stand out
Is Your Business Ready for Google Analytics 4?
Since it was first launched in 2005, businesses across the world have used Google Analytics to monitor and enhance their website performance. The tools within Universal Analytics a
How to create a killer marketing strategy when you don’t have a budget
Many small companies and start-ups can’t afford to apportion a large amount of investment into their marketing activity, but they still need to be seen to grow their business and