How Gen Z is setting the bar for social media marketing
If you had to summarise Gen Z in one word, it wouldn’t be easy. After Millennials dominated consumer culture for years, the torch has been passed down to the new generation defin
Exclusivity 101: How to market a luxury brand
When thinking of luxury, a few words come to mind: exclusive, expensive, exceptional. Luxury brands represent the best of their field whether that is high fashion or expensive cars
5 Reasons Why Luxury Brands Should be Embracing TikTok
Since TikTok exploded onto the social media scene in 2017, it has been downloaded over 2.6 billion times and is the platform of choice for Generation Z, boasting the highest engage
Influencers, social media and PR: The recipe for a successful marketing campaign
The power of the influencer is anything but in decline. We witnessed it throughout 2020 as the UK government and the NHS partnered with content creators to fight the war against mi
Promoting diversity in the music industry
Music so often provides the backdrop to great social movements that bring about fundamental changes to our world. It has the power to profoundly impact culture and represent change
Walking the line between Cultural Appropriation and Cultural Appreciation in Fashion
In the fast-moving world of fashion with its constant pressure for new collections, designers of both luxury and high street fashion draw inspiration from everywhere. Many lines wi
Digital World and Music Industry, the New Importance of PR
The rise of streaming platforms and social media, along with the impact of major world events, has completely shaken up the role of PR within the music industry. Traditionally focu
The Middle East Fashion Market and the Rise of Modest Fashion
Modest fashion first sashayed down the world’s catwalks in 2018, heralding a turning point for the representation of Muslim fashion within the industry. This fast-growing sector